Integrate your video to make the effect last longer

Making the viral marketing effect durative by integration

When a successful viral video releases great power and spreads like virus, a question raises at the same time: how to make that viral effect last long?

The answer is to integrate the viral video marketing with other IMedia marketing. Once you’ve created a compelling video, begin spreading the word across as many seeding locations as you can possibly find – search, blogs, video channels, mobiles, forums, social network sites etc. This cross-channel reinforcement may up your reproduction rate by a few additional percentage points and will likely, at the very least, increase the saturation of adopters if your rate starts to get low. The length of the effect is prolonged by continuously involving more audience through integrated IMedia channel.

The most popular integration includes:
Vlogging: Video blogging. This term refers to when people imbed video content into a blog. The text part of the blog adds context to each video and aids with search engine marketing.
Vodcasting. A vodcast is like a podcast but with video—a video series tied to a syndication component with iTunes and RSS feeds. For example, BMW offers a weekly vodcast series of two-to-three minute videos about what’s going on at BMW. The company uses the vodcasts to publicize the cool things it’s doing around the world.

The other way to sustain the effect is to create a series of viral marketing campaign consistent with each other. Just like the great success of Spiderman 3, the continuations will not only help the duration of viral marketing effect, but will also help increase the impact by improving the video with accumulated knowledge of audience as well as the market.


Making Your Viral Video Long Tail Friendly

Viral video has given small companies opportunities to present their information. Small companies may not be able to compete with big potatoes by doing better web sites or investing huge on advertising and marketing, but they can do a better job with video.

Everyone wants to add a video to their marketing mix that spreads around the world. However, the unfortunate reality is that there are many more videos that don't come close to becoming instant hits. There's too much supply and simply not enough demand. Fortune calls it an epidemic. If you're going to go the viral video route, besides making your video creative and attractive, you may also considering working with a partner that has a track record. Content is king and so is experience. How to make viral videos easily found in the Long Tail has definitely become the greatest challenge for small viral video marketers.