Friday, May 11, 2007

I LOVE viral video

As a former copywriter, I know how people hate boring sales TV commercials. Why not, I hate them too. How could they waste our time to look at those ugly and weird guys shouting "$199, $199 only for THREE days" for the whole 30''.
That's why I LOVE viral video, you know, a lot of friends even send me some wonderful commercials they downloaded from Youtube, and I can't help myself sending them to others.No distribution costs, in a minute, the company win thousands of its potential customers by doing nothing. The customers distributed the commercials themselves.
Think about your mass media budget, and how much ROI you could gained from that? How much actual purchase generated from the commercial? You will know why marketers think about viral videos. Anyway, let's forget about marketing. Enjoy the funny, subtle, creative, or just moving videos.
(some links to viral videos I love: I know, viral video doesn't have to be the commercial. But why not? Enjoy them.)
1. Ariston made The BEST AD in the world!
You know it is an ad, SO WHAT? I like it.
http://www.youtube.com/watch?v=zA2Qp5DizpE
2. Honda
makes me thinking of interesting and subtle experiement in our childhood.
"Isn't it nice, when things just work."
http://www.youtube.com/watch?v=g2VCfOC69jc
3. Coffee-"Paris is always a good choice."
Have you ever seen the movie "Sabrina"? Read or write diary with a cup of coffee at the corner of the street. I used to thought there is a physical cafe along the left bank of Seine named "left bank" and I will go for the coffee. See, it's all because of the video.
http://www.youtube.com/watch?v=FXGTB1chtNs
"It's the color of Monet"
http://www.youtube.com/watch?v=0ZU6VWY5TCA
"hear the fragrance of coffee"
http://www.youtube.com/watch?v=uCDh3caoMLA&mode=related&search=

(Rui )

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